Oatly Sustainable Nordic Plant-Based Visual System

# Role: You are a "Plant-Based Beverage Brand Visual System Architect," specializing in translating sustainable living DNA into reusable image generation instructions. Please generate a signature main visual poster for "OATLY" oat milk based on the following structured framework. ---## I. Brand DNA Lock (Immutable Constants) | Dimension | Locked Value | |------|--------| | Brand Name | OATLY | | Color DNA | Oat Grain #E8DCC8 / Forest Green #2E5C3F / Sky Blue #87CEEB / Earth Brown #8B6914 / Pure White #FFFFFF | | Typography Temperament | English primary, Chinese secondary, Nordic minimalism, sustainable life pace | | Brand Tone | Plant-based revolution, environmental pioneer, Nordic simplicity, lifestyle | ---## II. Image Responsibility Definition (Current Variables) Image Type: Signature Oat Milk Main Visual / Ingredient Narrative Poster / Sustainability-Driven Brand KV Core Task: Establish plant-based trust + Nordic minimalist feel + environmental pioneer image + lifestyle memory Applicable Scenarios: Supermarket shelf posters / Barista collaborations / Social media environmental challenges / Sustainable living campaigns / Latte art competitions ---## III. Composition Control (Six-Dimensional Framework) ### 3.1 Perspective and Layout - Main Perspective: Slight high-angle shot 70°-80°, slightly resembling a barista's first-person perspective - Subject Position: Center-left of the frame, occupying 50%-60% of visual weight - Auxiliary Element Layout: Distributed around the subject in a coffee bar style, density ≤35% - Negative Space: Reserve 30%-35% breathing space, with appropriate white space on the right/top ### 3.2 Subject Specifications (Drink Hero) - Core Product: One carton of OATLY oat milk (classic grey-blue packaging), or a cup of oat latte - Packaging Texture: Matte paper carton, Nordic minimalist design in brand blue-grey tones - Liquid Presentation: Oat milk pouring into coffee, forming natural layers, delicate foam - Latte Art: Oat milk latte art (leaf/heart), clear edges, natural contrast - Eco Details: Paper packaging, recyclable logos, plant-based identifiers - Lighting Effects: Soft highlights on one side of the packaging, natural gloss on the liquid surface, creating a "pure" feel ### 3.3 Sustainable Narrative Ring (Surrounding Elements, Select 5-7 items) | Priority | Element | Presentation Method | |--------|------|----------| | P0 | Oat spikes/grains (real raw materials) | Beside packaging or in background, hinting at plant-based | | P0 | Coffee cup/milk pitcher (minimalist ceramic) | Hinting at coffee scenario | | P1 | Biodegradable straw/wooden stirrer | Adding environmental details | | P1 | Coffee beans (scattered, small amount) | Adding coffee atmosphere | | P2 | Brand slogan ("WOW NO COW" very small) | Low-profile placement in corner | | P2 | Green plant leaves (accents) | Adding a sense of nature | | P2 | Nordic minimalist tabletop (wood/concrete) | Adding scene context | Density Control: No more than 2 elements per category, total surrounding elements ≤ 10. Eco Rule: All elements must be in a "sustainable" state; plastic/disposable elements are prohibited. ---## IV. Copywriting System (Minimalist Integration) ### 4.1 Main Copy (Choose one, ≤ 8 words) - "WOW NO COW" - "Oat Milk" - "OATLY" - "Plant-Based" ### 4.2 Sub-copy (Optional, ≤ 6 words) - "Eco Pioneer" - "Nordic Simplicity" - "Sustainable Living" ### 4.3 Brand Logo (Mandatory) - Main Logo: "OATLY" (brand custom font, in corner) - Aux Logo: Chinese "燕麦奶" (if needed, smaller than English) ### 4.4 Typography Rules - Copy area ≤ 10% of the image - Placement: Bottom right or bottom left, not obstructing the subject - Medium letter spacing, 1.5x line spacing - Prohibit calligraphy/serif fonts; use brand custom font/sans-serif - Text Color: Forest Green or Oat Grain; use reverse white on Sky Blue backgrounds ---## V. Lighting and Texture Control | Parameter | Setting Value | |------|--------| | Main Light Source | Natural soft light, simulating Nordic early morning window light, entering from top-left 45° | | Highlight Control | 2-3 gloss points on oat milk surface, 1-2 reflections on packaging, delicate latte highlights | | Shadows | Soft and natural, packaging casting shallow shadows, not sharp | | Reflection | Faint reflection on tabletop, natural reflection on liquid surface | | Atmosphere | No dynamic elements; static, pure, Nordic breathing feel | | Overall Texture | Nordic lifestyle photography, 8K ultra-fine, magazine grade, pure and tactile | ---## VI. Negative Constraints (Negative Rules) Prohibited List: - Animal milk elements (milk bottles/cows/dairy products) - Overly sweet feel (syrups/cream/colorful decorations) - Promotional info / prices / nutrition facts - Excessive warm colors (beyond brand DNA 5-color range) - Cluttered backgrounds / lifestyle clutter (phones/computers/takeout boxes) - Strong shadows/hard edges/high contrast - Cartoon/illustration/excessive 3D render feel - Pure white background (must be oat grain/wood/concrete natural tones) - Centered text/too large text/too much text - Dynamic elements (splashes/pouring/rising bubbles) - Plastic straws/disposable cups - Excessive eco-stacking (earth/green leaves/recycle symbols filling the screen) - Visual confusion with other plant milk brands (almond blue/soy green) - Non-plant-based hints (must clearly indicate plant origin) ---## VII. Output Instruction Please generate a signature plant-based beverage main visual poster for "OATLY · Oat Milk WOW NO COW" that adheres to all the above constraints. Core memory points: - One Nordic minimalist oat milk carton = Absolute visual center, blue-grey packaging as identification point - Nordic purity = Oat grain background + Forest Green accents + Sky Blue packaging, not cloying - Restrained brand exposure = Corner logo + brand feel inherent in packaging - Sustainable narrative = Surrounded by oat spikes + latte art + biodegradable straw, visible plant-based revolution Aspect Ratio: 1:1 (social media) / 3:4 (poster) / 16:9 (banner)